About

Our business model is based on the increasing demand for local, flavorful craft beer. Sioux City has a history of successful breweries in the last century (our research revealed five), and we want to renew this tradition as there is not even one brewery in this major Iowa city. Unlike other bars in Sioux City selling craft beer, we allow patrons to meet the brewer and this helps sell a unique experience. The owners of Jackson Street Brewing have made over fifty batches of beer in the last year. Our double IPA's and other easy drinking beers have earned 1st place ribbons at home brew competitions. We have also served our beer at several local events, gaining valuable consumer feedback. Our theme will be family oriented with pictures of Sioux City landmarks, and a play area for children including chalk boards. Root beer will be sold as well. Jackson Street Brewing also will differentiate itself with locally sourced ingredients. The owners tend a two acre orchard featuring raspberries, apricots, cherries, apples, pears, red wine grapes, and nearly a dozen varieties of hops. These ingredients allow the brewer to invent new unique recipes that will keep customers coming back for more. The owner has been experimenting with several hard cider apples, and has recently created an exciting pear and apple hard cider blend that we feel will be a hit for non-beer drinkers. Also, beer memberships will be sold to give customers a sense of home in the tasting room.

We are applying because we are pouring all of our savings into this business, sweat equity to renovate the property that we have leased, and we still will be facing costly plumbing and electrical upgrades as we've already seen on contractor bids. Besides contractor costs, the brewing equipment we will be purchasing is made in the U.S.A. out of stainless steel, and is incredibly expensive. The more capital we have, the more beers we can have on tap and we really feel variety is important to customers' experiences.

We know first hand the worries and fears people with special needs children have, we are both Mothers to disabled children. We have asked ourselves "What if" so many times over the years. What if something happened to us and our boys were faced with a situation they were unable to cope with. How would first responders know what to do to calm them? How long would it take before a family member could come and get them out of that frightening situation? We needed to do something that would ease our minds. Help other parents like us, in fact help anyone that had a disability or disease.
K2 Medical Alerts,LLC is unique in that there is no other product on the market that is exactly like ours. We wanted to design something that was easy for our customers to put in place, at the same time something that would be easy for first responders to recognize.
We are working on a brochure and video, that with the help of law enforcement we will be sharing across the state of Iowa and across the country. These two items will explain the product and its purpose and show them where and what to look for. The wonderful thing about our kit is the fact that the first thing law enforcement does is look at your license plate. A.S.A.P. is boldly displayed vertically down the side of the frame so as they read your plate, their eyes end up at A.S.A.P. They don't have to figure anything out, they just need to know that A.S.A.P. is a program that simply put, will alert them to potential special conditions of a passenger or driver in the vehicle, and where they need to look for that information, if on the road or at your home.
Our product is a simple kit called "A.S.A.P." Alert for Special Assistance Program. It consists of a specially designed license plate frame that the customer will attach to the rear of their vehicle. The frame identifies the program and alerts first responders that a special medical need may be present in the vehicle.
Inside the front windshield attached to the bottom corner drivers side will be a specially designed decal that will identify the program as well for first responders that approach the scene from the front.
Both the frame and the decal inform first responders that there is information on an occupant of that vehicle inside. That information is inside the glove box. How? Our kit includes an identification card that the customer completes themselves so they never have to share their private information with us. They complete the card, attach a recent photo to the back and laminate it with sleeves we provide.
Our kit also includes an adhesive backed pouch that the customer attaches to the inner door of the glove box. The customer places their completed id card in that pouch.
Our customers have peace of mind and first responders have the information they need.
In addition to that our kit includes a vertical decal for the front door of your home. When first responders respond to a call for help at your home they immediately will notice the decal and know that directly inside that same door is an identification card completed exactly like the customer has done for their vehicle. This id card is also placed inside an adhesive backed pouch that is attached to the inside of that door.
We will make money by selling our kit for $25 to each customer. Our initial mode of sales will be online and with assistance from contacts within our community we will later be able to sell retail. We also plan to participate in local special needs events where we can also sell our product. Within the Autism community alone we have contacts across the country who are ready to help promote our product once we are ready to go to market. We also have the support of our local Fire Department and local Sheriff's Department who will be assisting us in spreading this nationally to other Sheriff's Departments.
We have shared basic information about our business and product to State Police Organizations across the country who have responded by sharing their contact information with us. A dozen states so far would like our launch materials when we are ready to go to market.
In speaking with various law enforcement officials across Iowa and the country we are told that there is nothing similar to what we are offering and we are being urged to pursue this.
Often times police are met with situations regarding people with disabilities and other medical conditions, they don't know what exactly to do in many cases. Also people with serious medical conditions are being mistreated because their condition may mimic drugs or alcohol, for example someone that is in diabetic shock or someone with epilepsy having a seizure have been force-ably arrested and even tasered because they may present in such a way that law enforcement can easily misinterpret their behavior as being under the influence of drugs or alcohol. We want to stop that from happening.
We designed A.S.A.P. with our teenage sons in mind and quickly realized that not only would be helping children like ours, but we could have an impact on so many people with an array of health problems that may not be obvious to first responders. Our goal is to give people a tool to assist first responders in helping them better, and to diminish some risk and liability for law enforcement.
Our market size is enormous
*3.5 Million Americans suffer from Autism
* 29 Million Americans have Diabetes
*500,000 Americans with Cerebral Palsy
*3 Million Americans have Epilepsy
*5.7 Million Americans with Bi Polar Disorder
*27 Million Americans have Heart Disease
*1.1 Million Americans have AIDS/HIV
*1 Million Americans are Hearing Impaired or Deaf
*30,000 Americans have Hemophilia
*5 Million Americans have Alzheimer's
*30 Million Americans suffer from rare diseases
(there are 7000 rare diseases that affect less than 200,000 per disease)
This is only a partial list of our market size
There are nearly 200 Million Americans living with a serious medical condition or disability.
Not only does our market size include those Americans, it also includes their caregivers that greatly increases the possible customers.
Our dream is to see our kit being used across the country, and being the source of added support for people living with special medical needs, and being of assistance to law enforcement and first responders.
In the future we intend to offer other products, those ideas are always generating between us.
Our initial goal for the near future is to get our product out on the market, we have a goal of selling 250 kits our first month and increasing that number by a conservative 10% each month after that. We are working with area business people who are going to help us market our product to the I 80 Truck Stop, a fabulous place to market this in the beginning because anyone traveling will be inclined to buy it if they suffer from medical problems or have a traveling companion that does. Because our kit is simple to put in place, a traveler can do so in the parking lot in a short amount of time, and have some added protection no matter where they are from or where they are going. We have marketing help in Iowa so that is going to be of great assistance to us and getting our information across the state quickly.
Informing law enforcement has been our initial goal. Once we are ready to launch our product, our local Sheriff's Department is going to get the video and brochure out to all 99 county Sheriff Departments in Iowa as well as the National Sheriffs Association who can share it in their respective areas.
This continues to be an amazing team effort and we are looking forward to our continued work with everyone involved. Nationally the same things will be happening. We have gained the assistance from future customers in Oregon, Illinois, Iowa, New York, and Arkansas. These people are affiliated with national autism organizations and are excited to help us share it with the Autism Community far and wide. Because we are part of the autism community, they will be our initial target audience. We have also reached out to the Epilepsy Foundation who want the materials when we are able to send them.
We also organize the Muscatine Special Needs Easter Egg Hunt, and have countless people we help every year through that event that we are excited to share our new business with. We have the support of area organizations that work with the disabled population in Eastern Iowa and Western Illinois who also have come on board to help us get this out to the public and are going to be working with us to reach out to the media. One of our biggest colleagues has asked us to let him know when he needs to start helping in the media department.
When we began this venture, we knew this was going to be a huge endeavor, and the people that are helping us bring it to life have been and continue to be extremely knowledgeable and helpful.
Our ultimate goal is to have our program be the ONE system that is used, recognized, and respected across the state of Iowa and the country, so no matter where you travel, A.S.A.P. can be of use to both our customers and first responders.

We are applying because we are not candidates for business loans. We have successfully raised some money that has allowed us to buy our initial lot of frames as well as mailers, adhesive pouches and laminating sleeves. We need to purchase the finalized decals for both the home and the vehicle.
We have had the support of our local SCORE Chapter since we first came to them with this in May of 2014. They have been an amazing asset to us from the moment we walked in the door, and presented our project. We have met with them every week since then. Their expertise in so many different areas of business has been one of our greatest gifts. We came to them with a vision and they have been by our side ever since. They have attended meetings with law enforcement officials with us, and introduced us to some very helpful business contacts along the way. We are so thrilled that we have been supported and our vision and product has excited so many. We can't wait to get started!!
We have been blessed with amazing support and generosity so far. We have come this far with no capital, just drive and ambition and need capital to bring it to life.
What will we use the money for?

* Buying materials to make our kits, our decals need to be redone as they are not the quality we seek, and our identification cards need to be modified. We want our product to be high quality, and long lasting. We want our customers to be satisfied. We will be customers too, we want to be proud of what we present to the public.
* Marketing, we need to purchase and create professional brochures to display and send to national agencies, we will continue to reach out nationally to share our product. We intend it to be a nationwide program. We want to participate in conventions as vendors and will need to have the money to do so, and have a supply of our product when we do.
* A new computer for our office. Currently we have one computer that is literally at the end of its life. With our business for now being primarily internet based we definitely need a reliable adequate computer.
* Currently our office space has been donated, that is only temporary so we will need to look for a larger space that has adequate room for us to work in.
*Lastly we'd like to win Dream Big Grow Here, and be able to Thank everyone for all they have done for us,and taught us along the way.

Marto Brewing Company will be an innovative artisan brewery. We will produce craft beer with the highest quality ingredients from all over the world. With these ingredients we will incorporate local ingredients, such as raw honey, fruit, and grains. We are also very excited to implement the use of whiskey and wine barrels to condition some specialty beers. We will combine these ingredients with traditional and unconventional brewing methods to produce world class beer. We are just as excited to hire willing and hard working local employees as we are implementing local ingredients into our product. Having employees who know our costumers and area will be a benefit to our business.

Marto Brewing Company was formed when a hobby turned into a pursuit to perfect the craft. With over 5 years of brewing experience, Owner and Brewer, Erik Martin has a proven track record of producing high quality beers. After a few years of brewing Erik began to enter brewing competitions and many awards were earned. Some of the most recent awards are Best of show at the 2014 Nebraska State Fair, Best of Show at the 2014 Omaha River City Roundup, and many 1st places in categories such as Imperial Stout and IPA. Erik also won the 2014 Omaha Beer Week Homebrew Showcase, which is organized by the Nebraska Brewing Company. That beer was re-brewed with Nebraska Brewing Company at their brewpub and served at a ticketed beer and food pairing event.

Our 5,100 square foot production facility and tap room will be located in downtown Onawa, Iowa across from the Historic Iowa Theater. The beer will be brewed on an American built 3.5 barrel brewing system. The tap room will have over ten taps to serve our customers from. The taproom will be a warming environment with the bar and decor built from old barn poles and wood. The barn wood was sourced from family farms, located right here in the Onawa area and the Loess Hills.

We will produce a core, seasonal, and a premium lineup of beers. Our core lineup will consist of traditional styles such as an American Pale Ale, IPA, Robust Porter, & Imperial Stout. Our seasonal styles will very from season to season and will incorporate seasonal fruits, grains, and hops to name a few. Our premium lineup is known as the Loess Hills Farmhouse Series.

The Loess Hills Farmhouse Series will be brewed with traditional, rustic old world, and innovative processes depending on the end result the brewer is intending. These beers will be fermented and conditioned in both stainless steel and wood. In this series we will ferment the beer with many different yeasts and bacteria at different stages of the fermentation. Something that will make our beer unique to any other beer out there, is the use of local yeast & bacteria. We will capture these cultures in the Loess Hills. We have already isolated a "wild" strain of brettanomyces yeast that has the characteristics that we are looking for. In our trial batches, this strain paired excellent with our other saison yeast strains. This series will be excellent to enjoy on the day we release them or they can be aged for years like a fine wine.

Along with purchasing our beer by the glass at the tap room, beer lovers will be able to take a "growler" home with them. Growlers typically come in 32oz & 64oz packages and are refillable at the tap room. We will also self distribute kegs of beer to select accounts in Siouxland, Des Moines,& Iowa City at the beginning phase of the business. We will also bottle the Loess Hills Farmhouse Series beers in 750 milliliter champagne style bottles. These bottles will be self distributed to Siouxland, Des Moines, Council Bluffs, Iowa City, and more locations throughout Iowa. As our production capacity increases and our current markets are saturated, we will begin to move to new markets.

Craft beer is our passion and sharing great craft beer with friends is a very rewarding part of it. After a 15% increase in 2012 and 11.9% in 2013, the craft beer movement continues to grow and we believe that quality will be the number one priority. As a craft brewer you must present a high quality product to make a positive and lasting impact on new consumers. Serving mediocre beer is unacceptable. Following these principles will position our brewery as a destination brewery in the Midwest.

Cheers!

We are applying to help increase our beer cellar capacity upon opening. Increasing our cellar capacity will allow us to produce more beer early. This will increase our production and allow us to serve more accounts. This will get our beer into more craft beer lovers hands.

MyPath is unique as it provides a solution to the communication problem between high school students and college professionals that has never been addressed.
The colleges will have a free month trial, followed by a yearly subscription which will include a fee ranging between $600 and $4000. These fees do not pertain to high school students, as the website/app will be free for them to sign up.
Our industry includes approximately 19.7 million new college students each year, and upwards of 7,000 colleges/universities.
Our potential market size is about $15.7 million.
Major competitors are My College Options, CollegeBoard, Next Tier Education, and Youniversity.

We are applying to gain experience as well as make beneficial connections and learn more about how to grow our business. Money would go towards hiring developers and funding for our business idea.

Lefty’s strives to raise the standard of venues in the Des Moines music scene through smart booking of high-quality local, regional and national music acts while providing a safe, clean and friendly atmosphere that appeals to fans of all genres. Lefty’s will provide a fresh, accessible venue for local musicians and fans, all while keeping an eye on a healthy bottom line. Lefty's Live Music is an LLC operating in Des Moines, Iowa. The Des Moines market currently lacks a mid-size music venue that can accommodate a 250-350 person audience. It is our goal to fill that void at a new location and provide quality entertainment that will appeal to Des Moines residents from many different walks of life.

The owner’s and manager’s experience in the music and bar industry will offer a competitive advantage that will bring success to the new business. We are people who love music and we are people who love Des Moines, and we wish to contribute to the culture of our community.

With more than a decade of service at local live music venue The House of Bricks, which recently closed its doors, principal owner Anne Mathey has intimate knowledge of all areas of the music venue business. From “behind-the-scenes” issues such as managing bar staff and inventory, booking and promoting bands to the “front-of-house” experience of bartending, serving, cleaning, creating nightly drink features or specials and similar responsibilities, Mathey has a firm grasp on all aspects of the business.

This expertise, as well as a solid network of musicians, music fans, labels, alcohol vendors and others, will help ensure the success of Lefty's from day one.
Lefty’s success hinges on Des Moines’ thirst for more local entertainment options, as well as the owner’s knowledge of the music industry and continuing trends there within. Clever marketing, quality booking and a friendly staff will ensure customer satisfaction. As Lefty's reputation grows as a superior music venue, patronage and profit will as well.

As a start-up business, Lefty's Live Music is faced with a sizeable amount of expense. With securing real estate, building a stage, purchasing a quality sound system, securing inventory, creating a marketing budget, payroll and other operating expenses, we are facing quite an investment. With the extra financing Dream Big Grow Here can provide, Lefty’s will be able to hire an acoustician to ensure the highest sound quality of any venue in Iowa, thereby enhancing the live music experience for all listeners of all genres, and placing Lefty’s at the forefront of the business, not only locally, but nationally.
We put so much importance on the quality of the sound system because it is often so overlooked. During live performances sound quality either enhances the artist’s voice or encumbers it. Iowa is home to massive amounts of quality musicians that deserve a quality venue. And by providing a state-of-the-art listening experience for both the fans and the musicians, we will make Des Moines an essential stop on the tour schedules of bands of all genres.

Beyond the Brew will be unique because it is not just another coffeehouse, but one that serves the community locally and around the world by donating a portion of the profits to deserving organizations. Another unique feature is the education that will be available. I, the owner, attended the Texas Coffee School and am a certified Batista and will offer classes. These classes will include fun facts, hands on involvement, teach how to make fresh beverages at home, membership, fun, and coffee tasting.
Beyond the Brew will make money because we meet a "need". People will be drawn in to the establishment because of the ambiance, they will buy the exceptional coffee and food, and enjoy the entire experience so much that they will tell everyone they know about it.
Coffee is the next largest industry behind petroleum. The public deserves a high quality, flavorful cup of coffee. My education taught me that there is a difference in every cup of coffee served. Each cup starts with the beans. The higher the elevation - the sweeter the bean. Next is the correct time of harvesting. Following that is roasting. Roasting is key - improper roasting can cause a bitter or burnt taste to the bean. Grinding the beans must be done on site as the coffee is being prepared to maintain and guarantee freshness. And finally, the correct water temperature determines the outcome of every cup served. Beyond the Brew will follow these steps. Quality matters.
Competition will nearly be non-existent. Our locally owned business, verses a chain, will draw people in. Beyond the Brew also goes beyond other local establishments as well. We will provide a comfortable, relaxing and welcoming place to enjoy live music, host small events, and offer classes. My survey shows that people are already eager for this business to open its doors.

I am submitting this "dream" application of my business idea, because it allows me to get the word out of I desire in the business I am working towards, and to share what I have always dreamed about, supporting non-profit organizations and my local community.
If I am granted this grant being rewarded, I will use the funds towards start-up cost for the business plan, registering for a L.L.C and any/all cost to get the business started.

Vision Statement:
To empower individuals with the knowledge and tools needed to reach their fitness goals in order to combat the epidemic of obesity in our community.

Mission Statement:
To create a personalized environment where the personal trainers are encouraged to reach their income potential and to provide their clients with a private, personal, setting and offering members of the community affordable group fitness classes and increasing their support system throughout their fitness journey.
Custom Fitness LLC (Custom Fitness) is organized as a partnership among the two partners, Cosette Clendenen and Jason Clendenen. As a Personal Trainer working for a gym, Cosette found it frustrating that she was receiving less than half of what the client was paying for the sessions they had purchased through the gym. Cosette began to work with her husband, and partner in Custom Fitness, to explore options of becoming an independent Personal Trainer. After many discussions between the owners of Custom Fitness about the options involved, they reached the conclusion that to open a studio and rent out space to local trainers, resolving not only the income needs of the owners after Jason retired his green beret, but also giving fellow personal trainers a chance to branch out on their own and increase their income potential.
Both owners of Custom Fitness are combat veterans and are familiar with, and comfortable with, working under pressure. Strength of our company is that none of the financing will come from loans allowing for added financial security of our business. The owners are committed to the success of the company and are willing to put in the man hours in order to see the company thrives.
The owners have selected a 6,000 square foot facility in Johnston, Iowa with a capacity of 15 personal trainers and their cliental and a group fitness area that will allow for 20 to 25 group fitness clients and trainers. This will be a personalized fitness solution to community members of all ages in Johnston and surrounding areas. There will be 24 hour access for Personal Trainers and their clients; they will have the ability to let their trainees in order to fit their personal training session into their personal schedules. Custom Fitness will market to both personal trainers looking to increase their income potential and members of the community, of all ages, who want to improve or maintain their current health and fitness. Custom fitness does not have an existing customer base; however the owners are committed to putting time and money into advertising to attract clients, accompanying advertising with networking in the community in order to create a recognized brand name and loyal following.
With the fitness studio the owners hope to allow local personal trainers the opportunity to increase their annual wages without the cost and stress of opening their own business. Each trainer will have their own Personal Training Station, access to all of the equipment they needed to train their clients, as well as a computer system that would allow them to schedule and take payments, giving them all of the tools they would need to be as successful as they would be at a gym, while allowing them to keep their well-earned money. .
Phase one of the remodeling plan for the chosen location will be completed by March 1, 2015. Funding need to be in place by March 1, in order to begin remodeling, with additional funding needing to be available by June 1, 2015 for rent and equipment. Remodeling and renovations would begin on April 1, 2015 and completed by July 1, 2015 allowing Custom Fitness to be open for business on July 1, 2015.
Custom Fitness is an up and coming company with a new brand name and starting from scratch. The owners will have to work hard and create a successful marketing campaign in order to create a brand name, find personal trainers to rent space in the studio, as well as fill the group fitness classes.
An opportunity for Custom Fitness is the toddler and senior citizen client base; we will offer both toddler/child yoga classes and Silver Sneakers classes in order to fill the demand in these market groups that is currently untouched. The changes in population along with targeting an untargeted market and the affordable pricing, undercutting the competition, put Custom Fitness at a competitive advantage in the market place.
Custom Fitness is at risk from other well-known companies taking their prices down in order to be more competitive or new competitors moving into the area. Custom Fitness will respond to the threat by offering a great customer experience and customized fitness plans in order to build customer base and retain loyal customers.

We would use the money as startup costs; marketing and advertising, building renovations and equipment will be needed prior to opening day.

Custom Fitness requires $55,000 to cover the renovation cost at the selected location. $13,500 is required for equipment prior to opening doors and the addition purchase of equipment at $12,500. Approximately $12,000 will be due upon signing the lease to cover both first and last month’s rent.

The owners will contribute 100% to these costs using current available funds. Part of our business model is to remain debt free; winning the Dream Big, Grow Here contest would greatly impact our ability to do this.

The owners have broken the renovations and other costs into 3 phases in order to make the costs realistic without the need for loans.

The first phase includes the renovation of the top floor of the rental space, the first and last month’s rents due and the immediate needs of equipment for the 15 Personal Trainer Stations; estimated to cost $15,000 for renovations, $12,000 for rent and $13,500 for the equipment. This would allow for the personal trainers to move in immediately. Break down of the equipment for Personal Trainers:
15 Personal Training Stations Totaling $6,750
Community Equipment Totaling $7,000

The second phase will cost approximately $20,000 this phase will include the build out of the restrooms and showers in the basement of the building. The third and final phase will cost approximately $25,000. This final phase will complete the renovations of the basement. This includes the removal of 4 beams at $4,000 each and the flooring costs. Additionally, the owner's will buy any equipment needed for the group fitness classes; the estimate for this cost is $7,500.


The receipt of the business grant would move up the timeline by 1-6 months allowing Custom Fitness to start serving more community members more quickly in order to combat obesity in Des Moines and surrounding areas.

We are scheduled to open Philanthropy in March 2015. We are a retail store that sells gifts, art, jewelry, and clothing. Although we are a store that will be for-profit, our main focus is selling products that donate to charities; such as feeding children and fighting disease. When we purchase the items wholesale, they will automatically donate to charities, and then we will sell for profit. We will also sell handmade products that are made by single parents, and they will use the profits to take care of their families. We also want to provide a scholarship to a high school student who shows philanthropy. We will be located in a small tight-nit community, and bringing in the first retail business in ten years will do great things for the community. We are going to be doing fundraising for local families in need as well. Our first fundraising event will be "Cupcakes and Coffee for a Cause", in which we will feature at our grand opening. The money will be donated to a 21 month old little boy who was just diagnosed with leukemia.

We are applying because we have a dream to make the world a better place by giving back. We want to make a difference in the lives of others. We will use the money to purchase charity giving products for our store. If we were to win the money it would help us jumpstart our business in ways that we will be aiding in helping hundreds of others. We would be filling the bellies of countless hungry children, and helping keep them warm by providing blankets and warm clothing. Our products will also donate to various charities in aid for research for diseases. We are also excited to bring retail shopping to our community. We are very excited about the support and interest we have received from the community.

Therapeutic massage is my PASSION! I am the sole proprietor of Therapeutic Life Center of Massage College and I am a therapeutic licensed massage therapist in the state of Iowa since Aug 2001. I am the ONLY Iowa state approved massage college owned and operated by a therapeutic LMT, specializing in teaching therapeutic massage techniques in the upper half of Iowa. Therapeutic massage techniques ARE required when working with doctors, chiropractors and physical therapists to heal and relieve pain in client's bodies.

When I moved to the Webster City area in June of 2006, I heard negative feedback from the community about not receiving a "good, deep tissue massage". Well that is my specialty so I took offense to this! I networked with a couple fellow LMT's and found they were never taught deep tissue or any therapeutic massage techniques at the school they attended. The therapeutic massage techniques that I learned in school as part of my tuition, they were paying a premium price in extended learning in order to satisfy the communities aches and pains. One LMT asked me to mentor her after she had received a therapeutic massage from me. I happily accepted and today her, the two fellow LMT's I networked with and myself, are booked to our heart's content 2-3 weeks in advance. The therapeutic techniques I learned and developed since becoming licensed in 2001, ARE what makes me unique. People want to learn these techniques because they are proven to heal and relieve pain in the bodies of clients.

Class sizes will be limited to ten (10) students as to give personal and specific attention to each individual. Tuition cost is $5500 plus the cost of books and supplies for internship (roughly another $500). Business model has always been if you can make back your investment in one year to a year and half, it is a sound investment....DO IT! I currently charge $55/hr for a therapeutic massage. I perform 80-110 therapeutic massages per month. I instruct prospective students they have to perform 100 -one hour massages in order to graduate per Iowa state health licensing board. However long it takes them to complete their Iowa board required 100 -one hour massages, is how long it will take them to make back their investment of tuition $5500.

Therapeutic Life Center of Massage College would also host continuing educational classes for LMT's to stay qualified per the Iowa Health Board certification. Currently, LMT's must travel to Des Moines, Iowa City, Omaha, Minneapolis, the Quad Cities and further in order to attend continuing educational courses. I instructed a continuing education course for nineteen (19) fellow LMT's on Jan 10th & 11th, 2015. It was strictly on the deep tissue or therapeutic techniques I use when performing a therapeutic massage. Feedback was PHENOMENAL!!! Many of the nineteen were learning these therapeutic techniques for the first time. Those who said they were there for a refresher course in therapeutic massage, still went away learning a valuable new "tool" or technique. Plus the excitement of having a continuing educational campus within an hour drive for many, made all highly anticipating the next continuing educational course. Courses average $200-500 per LMT and can range from 6- 18 hour courses. When required to drive over an hour to attend a course, hotel and food expense plays a role in discouraging many LMT's from attending classes.

Recap; the college would make income from tuition of $5500 per student. Day class would be a twenty (20) weeks tutorial, meeting Mon-Fri 8 am- 1 pm, then however long an individual took in internship to acquire the 100 -one hour massages. Certification boards may be taken once tutorial has been satisfactorily completed. Licensing can easily be accomplished in less than one year (average nine months). Night classes will require more time to complete licensing as classes do not meet every day nor for 5 hours a day. Average night class completion would be one year to one and a half years. Two (2) day classes and one (1) night class per year at maximum capacity, ten (10) students per class, would yield a gross income of $165,000 ($5500 X 30 students). Continuing educational classes held quarterly could yield another $8000- 80,000/year. But these are projected profits and few know my college exists. My shoe-string budget currently is stranded to do proper marketing to draw the students in. This is why obtaining this grant is so vital to my business.

Monies are needed to fund marketing. No one knows the school exists. Effective marketing still comes at a cost which at the present time, the school does not have funds. A proven campaign of five (5) 30 second radio ads per day for two (2) full weeks would run approximately $1000/month. Recruiting for students is an on-going process but the "pump" needs primed. The award of $5000 would be the much needed boost to help the "well" of students to start flowing as it would provide 5 months of ads. Once a class of 4-5 students has begun, the school would be able to self-fund.

If won the $10,000, plans would go immediately into effect to find a larger facility. Preferably it would be used as a down payment to purchase one of the vacant buildings in Webster City, Iowa area.

The Bros2Hoes (William and Eugene Scalf) branding reflects our avid determination to keep the spirit of 3rd generation family farming and entrepreneurship alive in the quality beers we will produce and distribute. We plan on being a distribution only operation with the following unique qualities:

· 3rd generation farm family owned and operated. We will grow our own organic hops, primary and adjunct grains.

· Professional culinary training that will give our company a keen ability to develop unique flavors that will entice the palate.

· Unique techniques to optimize our hops bittering and aromatic affect on our distinct beers.

· Green energy and ingredients from sustainable farming sources. We plan on operating with zero net energy consumption utilizing wind, solar and biomass energy sources to become the first craft brewery to operate in this fashion in the U.S. Market.

The location for growing our organic hops and grains is the family farm located in Carroll County, Iowa. The goal will be to convert our farm (160 acres with growth capability) to self produce organic grains to be used in our brewing. The primary brewery premise is intended to be in Marcus, Iowa 51035.

The hops production operations will be managed primarily by William while Eugene will manage the formulas, finances and legal documentation including all permits for the
primary brewery premise.

The brewery operations will be managed by local resources (to be determined) and Marketing/Sales will be managed by separate resources also yet to be determined.

I believe that U.S. beer consumers are in the midst of a locally produced and sourced conversion. Restaurants are partnering with local farmers to provide farm to table meals and people are buying locally produced products more often. Not only does this practice help support consumers local economies it is greener as well reducing the carbon impact on the world. Additionally fresher product is often higher quality.

In much of Europe the local brewery provides fresh quality beer for regional consumption and this is where I see the micro-brew/nano beer industry heading.

Obviously there will be global connoisseurs looking for that unique beer experience but the staple consumption will be the regional market for our products.

We also not only believe in good stewardship of the earth's resources and the environment in which we live we also maintain a strong spirit of philanthropy.

Our brewery plans on establishing a foundation to give back to the local communities of Cherokee County and Northwestern Iowa through direct contributions to local (non-denominational) charities (e.g. food banks) as well as to organize and participate in local volunteer efforts.

Market Analysis Summary

Target Market Groups:

1. Northwest Iowans with a per capital annual income of at least $25000 and 21 to 44 years old.

° We expect to have to compete on price (operating as the lowest cost craft beer producer) and educate our consumers on our value proposition of offering a higher quality product but also giving them the ability to make a positive impact in their local communities just by consuming our products. We expect to reach these customers by word of mouth, direct retail marketing, hosting tap takeovers at local bars and sponsoring local events.

° Based on a goal of 60000 gallons per year production we are looking to obtain 4% of the potential total beer sales based on average consumption which is in line with the craft beer industry.

2. Craft Beer Connoisseurs (Internet/Craft Beer Traders)

° Social media and direct marketing to lead craft beer reviewers on www.beeradvocate we hope to get the attention of the craft beer aficionado's.

Iowa Total Population 3075039

Iowa 21+ Population 2209302 (71.80%)

Iowans Average Beer Consumption/Yr=> 33.6 gallons

NW IA Population=> 508317 (364972)

Target Market Detail:

1. Northwest Iowa Counties (Per capita income >=$25000) - county population ages (21-44) - Total: 46,487 beer consumers/1,561,963 gallons

° Carroll - 4730

° Boone - 6005

° Calhoun - 2274

° Cherokee - 2747

° Clay - 5293

Academic Edition Page 10

Bros 2 Hoes Brewery, DBA

° Dickinson - 3881

° Emmet - 2290

° Green - 2101

° Humboldt - 2231

° Ida - 1628

° Kossuth - 3516

° OBrien - 3249

° Plymouth - 5706

° Sac - 2328

2. Craft Beer Connoisseurs & Beer Traders

This is a group that is hard to quantify relative to potential sales. These are the folks that seek out unique craft beers that are regional to them and then trade with other like-
minded individuals across state and national boundaries.

Target Market Segment Strategy

1. 100 mile self distribution area - Initially Northwest (Marcus) Iowa but plan on expanding to cover the Tri-State area.


2. Craft Beer Aficionado

° Local, fresh, sustainable, supporting the local community, American owned (not ex-patriots), environmentally conscious.

° Direct contact with beeradvocate craft beer enthusiasts to get the word out.

° Unique flavor profiles and limited production combined with awesome beer labels make for a valuable craft beer holding.

Industry Analysis:

The U.S. beer brewing market is big, with an estimated $28.2 billion in revenues and $2.9 billion in net profits for 2013.

Despite its size, however, the industry reported negative annual growth over the past three years. Much of this negative trend can be attributed to increasingly knowledgeable and health-conscious consumers who are trading up for higher-quality craft beers and other alcoholic beverages. Consumers have therefore shifted away from bulk beer producers like Anheuser-Busch and Molson-Coors, opting for finer products in lesser quantities.

The Brewers Association defines a craft brewer as any brewery producing six million barrels of beer or less per year. The brewer must be less than 25% owned or controlled by an alcoholic beverage industry member who is not a craft brewer, and must produce a flagship beer that represents the majority (at least 50%) of their total sales. In 2012, 2,347 craft breweries were in operation, representing almost 98% of total breweries in the U.S but only a subset of beer sales.

That said, the craft brew industry represents a relatively small percentage of the beer industry in terms of sales, with a share of approximately 6.5% by sales volume and 10.2% by sales in dollars for 2012.

The craft brew industry has seen major sales growth and

development over the past five years, significantly out pacing the

sales growth rate of the overall beer industry by almost double.

Recent purchasing trends indicate that consumers are willing to pay more for craft beer in order to obtain a higher quality product.

Additionally consumers are moving more towards the purchase of local, regionally produced beer, shifting away from the large, low cost, and global presences of companies such as Anheuser-Busch InBev. As a result, from 2007 to 2012, sales in the craft brewing industry grew by almost 50%, from $2.1 billion in 2007 to $3.1 billion in 2012. This trend is not expected to stop, either. Sales projections for the craft brew industry over the next five years show an expected growth of another 32%, totaling $4.1 billion, by 2017.

Competitive Analysis:

· There are only two distribution only breweries within a hundred mile radius of our planned operation and none in the state of Iowa.

· Additionally several of the beers we plan on producing currently don't exist in any of the known beer markets.

· Several techniques will be used to make our products distinct including but not limited to steam under vacuum conditions that will promote maximum aromatic and reduce off flavors from hops.

· The goal is to maximize attention to the local beer market as well as the online craft beer trading market. This will be done by working with local business owners of gas retail markets (such as Sparky' s/Casey's), grocery/liquor store chains that carry local products such as Hy-Vee as well as online retailers such as halftimebeverage.com and beeradvocate.com.

I have reviewed on shelf products within our market region as well as done internet searches for any brewery (not brew pub) within 100's of miles and I could find only 2. The brew pubs that do exist all produce the same kit beers having to rely on food sales to keep them in business. They have few distribution distribution channels other than on premise sales.

The vast majority of beer is consumed outside of restaurants. Peace Tree and West-O would be our only local competitors.

Competitors:

(In order of geographic proximity)

Westobeer (Brew Pub with regional distribution - West Okoboji, IA)

Boone Valley Brewery (Brew pub - Boone, IA)

Olde Main Brewing Company (Brew pub - Ames, IA)

Peace Tree Brewing Co. (Brewery - Knoxville, IA)

Number 7 Brewing Company (Brew pub - Ankeny, IA)

Raccoon River Brewing Company (Brew pub - Des Moines)

Court Avenue Brewing Company (Brew pub - Des Moines )

Exile Brewing Co. (Brew pub - Des Moines)

Competitive Advantages:

We will educate and transition our target market to improve the quality of the beer they drink while supporting the local communities in which they live. Bros2Hoes Brewery will be locally owned and locally sourced leveraging green energy with an end goal of zero carbon footprint and net zero energy consumption. Our sustainable value is that we improve the
communities in which we serve while providing superior quality products at the lowest cost to produce eliminating the overhead of energy consumption and purchasing external soft inventory that has market controlled pricing which is greatly increasing.

Since we will be producing most of the grain and hops ourselves we will lessen our costs, improve our bottom line and provide higher quality products.

Additionally once we have our trifecta of solar, wind and biomass green energy sources in place we also reduce our costs as well as be the only brewery in the United States completely operating off the grid AND offering organic certified beers at affordable prices.

Marketing Strategy

Our marketing team will have 2 initiatives: 1) Partner with local bars, restaurants and

events to begin the conversion process and spread awareness 2) Establish Retail Sales

Channels with grocery, liquor and convenience stores (Hy-Vee, Sparky's, Casey's, etc.)

Value Proposition:

Offers superior quality craft beers that are produced using sustainable locally sourced ingredients with environmental impact awareness at a reasonable price supporting our local communities food shelves and charitable organizations. Our primary target customers will be male beer drinkers 21 to 44 years old with an average net annual income of at least $25000 living within a 100 mile radius of our primary brewery premise as we are self distributing.

· Our pricing will be based on our ability to produce and actual costing methods.

· Our flagship beer will be our American Pilsner representing at least 50% of our sales.

· Our growth strategy will be based on projected craft beer industry growth rate of 32% over the next 5 years that will be regionally focused so we are anticipating an annual growth rate of 7%.

Projected Profit and Loss:

Beer production is initially very capital intensive. The turnkey phase 2 production equipment alone will run nearly $175,000 with a phase 1 2 bbl pilot system costing $50,000 (already purchased).

Once we are in production and are profitable our plan is to install solar equipment followed by a biomass hot water boiler that will use our spent grain as fuel to generate electricity to push back into the grid to offset any operational energy.

This second phase of capital equipment expenditure for solar panels and the third phase will include the biomass boiler and generator which will bring our net energy cost to $0. The reduction of energy costs nor the reduction in our consumable costs increase our margins by 28 percent. The general premise is that we will have $0 cost of energy consumption and since we will be growing our own grains with only costs for malting needing to be a reduction applied.

The craft beer industry is very capital intensive so we would use this money as liquid capital to be used to seek the advanced investment we need to acquire the brewing equipment. Specifically we would be looking to acquire a hop pelletizer to make package ready our organic hops grown on our family farm and expanding our organic hop rhizome portfolio.

I am currently a student attending Western Iowa Tech. I'm working on obtaining my associates degree in business administration. My dream has always been to own my own business. I recently created KM Imports LLc. I already have a tequila supplier lined up in Mexico, I have also already obtained my importers license from the State of Iowa, and my importers permit from the Iowa Tobacco Tax and Trade Bureau. It has been an exciting journey up to this point but theres still a few steps left before I can finally kick off my business and start importing tequila. The tequila I want to import is a unique brand from Mexico. If I won I would use the need money for transporting the tequila and for marketing the product. I plan to make money from the profits of selling the tequila. If everything goes as planed I intend to expand my business to other states in the future. I am very passionate about this project. Every day I feel im a step closer to accomplishing my life dream.

Once I meet all the requirements necessary to import tequila to into the United States, I will need money to pay for the transportation of the tequila. I don't have any funds as of right now but if I win, the money would help pay for transportation costs, and for advertising the product.

Powder coating is a superior durability, reduced costs and environmental considerations have played a role in the movement of manufacturers throughout the world from liquid paint to powder coating. This is a very common practice among a number of industries that produce metal based products.

The current economic conditions at hand, Powder Coating Service may have issues with top line income as manufacturing companies (and related businesses) may see a slowdown in orders that require powder coating services. However, the business will generate very high margins from these services, which will allow the Company to remain profitable and cash flow positive

American Coating will seek a verity of customers from all different types of income sizes. American Coating customer will vary from farmer equipment, manufacturers, construction equipment, auto parts, motorcycle/ATV parts, patio furniture, Functional equipment: oil, gas and water transmission pipelines, reinforcing steel bar for concrete, valves, electrical motor windings, bus bar, riser pipe, fire hydrants.

I would use this money for a powder coating gun

CC Greens Organic Farm will grow organically and sustainably-grown produce, salad greens, edible flowers and microgreens for sale in Iowa and the surrounding states. All produce will be grown either aeroponically or hydroponically in a closed system which will use up to 95% less water than traditional organic soil farming and the first greenhouse and all subsequently built greenhouses will be primarily powered, heated and cooled using solar power, with wind power being added as we expand. We will also implement a rainwater collection tank into the building of our first greenhouse and all subsequent greenhouses in an effort to further conserve water. We will recycle, package our retail produce in compostable or biodegradable/recycled packaging and will compost all discarded plant matter and offer this non-GMO, chemical-free compost to local farmers, gardeners or any interested parties.

On a social and community front, CC Greens will employ primarily individuals who currently have a more difficult time finding employment: those with special needs, non-violent parolees and individuals in need of second chances at making a life for themselves. Although we will be starting out small, we realistically strive to eventually employ 100 employees or more, both full and part-time, with benefits. Once viable, CC Greens will also begin and sustain regular donations of organically-grown, non-GMO produce to the Northeast Iowa Food Bank and the VA Hospital in Iowa City. In addition, CC Greens will hold monthly canned food drives for the food bank and also coordinate and host quarterly foodie events which will serve as fundraisers for specially selected local, state and national charities and non-profit organizations. We know how very important it is to give back. We will instill this in our employees and customers and it will become ingrained in our CC Greens fabric.

Besides small organic farms throughout Iowa that grow during the warmer months and sell retail produce at farmers markets and/or from their own farms seasonally, my main 2 commercial competitors in Iowa are Rolling Hills Greenhouse in West Union and Mariposa Farms in Grinnell. Both of these commercial greenhouses sell a small variety of salad greens, a small selection of fresh herbs and/or a small selection of microgreens. Rolling Hills Greenhouse states on their web site that they grow their produce hydroponically and without chemicals. Mariposa Farms grows only buttercrunch lettuce, 21 fresh herbs and some edible flowers, although it does not state which ones or how their plants are grown (either conventionally or organically/without chemicals). Neither greenhouse grows the wide variety of items CC Greens will be able and willing to offer, including heirloom tomatoes, specialty and gourmet salad greens, herbs and microgreens and hard to find peppers, in addition to chard, zucchini, cucumbers, eggplant, beans, broccoli raab, cabbage, leeks, okra, tomatillos, strawberries, kale, collard greens and celery. We will not keep all of these items in stock but will grow to order for weekly recurring wholesale orders. CC Greens retail markets will include farmers markets, CSAs (Community Supported Agriculture) food co-ops, young and middle-aged adults, health-conscious adults, vegetarians, vegans and people with specific dietary requirements and/or restrictions. Our wholesale market will include restaurants, grocery stores and institutions like schools, universities, retirement/nursing homes, prisons and hospitals, etc.

I have my business plan completed as well as my balance sheets, cash projections and profit and loss statements for the first 3 years. I also have 7 local/Iowa businesses who already want to purchase produce from me once I open. I also have a distributor who wants to purchase my wholesale produce and distribute it to grocery stores she already has contacts with in Iowa and 6 surrounding states. I have found a 6-acre acreage in northern Tama county that would not only have room for me to build my first greenhouse, but would also have room for more than enough future greenhouses as well as a small retail store through which I would sell retail produce year-round and which would serve as a place to hold my foodie events, educational seminars and host school events promoting local agriculture and healthy eating options, etc.

While it is true that CC Greens Organic Farm will be a for-profit business, more than that, it will be a for-planet and for-community business with countless possibilities for growth, going green and giving back throughout Iowa.

If I were to win either level of the competition, I would use this money as a portion of the 10% down payment required by my bank to apply for the SBA 504 and 7(a) loans. In the spirit of full disclosure, if my SBA loan application is rejected for any reason (which is always a possibility and something I won't know until I have the 10% down payment collected and am eligible to apply for the loans) I will use the funds to supplement any investor funds I can raise to open the business. In this case, the funds would be used to pay an attorney to set up an LLC for the business, make a down payment on land, the greenhouse, greenhouse equipment or a delivery vehicle, etc. Either way, the funds will be used to open CC Greens Organic Farm in Iowa.

BUSINESS PLAN

Date: 1/29/15

OWNERS: Larry D. Martin, Ph.D., chemistry
R. Herschauer


Business Name: Shaka Corporation
Telephone: Larry: 712-274-0134
Cell Phone: Larry: 712-204-5807
Dick: 712-204-6706

Email: Larry: [email protected]
[email protected]
Dick: [email protected]




I. TABLE OF CONTENTS

I. Table of Contents ……………...……. 1
II. Executive Summary …………………….. 1
III. Business Description ………………........2
IV. Market Analysis ……………………….... 4
V. Marketing Plan …………………………....5
VI. Competitive Analysis …………………..…6
VII. Development Plan …………………………6


II. EXECUTIVE SUMMARY

Our plan is to open a business that will license to existing beverage industries the rights to manufacture and market our new beverage technology. The new technology is a multiple flavored beverage (patent pending) that when shaken appears similar to a Lava Lamp. (The beverage can also be stirred or different flavors can be experienced by lifting a straw to different heights in the stratified multiple flavored beverage.) After shaking, the different flavors are suspended in globules that do not mix with each other. These flavor globules will create varying bursts of flavor in size and intensity which is dependent upon the amount of shaking done. Because all the Strataform flavors and the Shaka beverage base are fluids, a pleasant mouth feel is experienced throughout the drinking of the beverage. This is a very different and exciting new experience for any person and kids go crazy over it!

Because the dairy industry is already well organized and the medical community is recommending more consumption of fat-free milk to curb the obesity and diabetes epidemics, we will start by introducing our new Shaka technology to the dairy industry.


III. BUSINESS DESCRIPTION

This business will be in the beverage industry. Shaka Corporation has created a completely new Beverage Technology using only natural ingredients. This new beverage technology is very different and extremely exciting. For existing beverage manufacturers, the new Shaka beverage technology will create opportunities for huge new markets not in existence today.

The basic premise of the new Shaka Beverage Technology is that the drinks contain multiple flavors that remain separated in the same container. Because the multiple flavors are all fluids, a pleasant mouth feel is maintained. We call them Strataform Flavors. A familiar example would be similar to Neapolitan Ice Cream (chocolate, strawberry and vanilla). All the flavors remain separate in the same container except in liquid form (milk), not frozen. These three flavors will not mix with each other or with the Shaka base beverage and will remain separated.

Without adding anything, a consumer can change the physical characteristics of his drink in several ways. First by placing a straw at different heights in the Shaka Beverage, each different flavor will be tasted as the straw is lowered or raised. A second method of changing how the different flavors are experienced is to stir the Shaka Beverage with the straw to create a swirl pattern of flavors. A third way to change how a Shaka Beverage tastes, is to place a lid on the container and shake it. The resulting pattern of flavors will look like a Lava Lamp! The Strataform Flavors will form flavor pockets or flavor globules! The duration and intensity of shaking will determine how large or how small and how numerous the flavor globules will be. Shaka is the only beverage in the world that allows the consumer to change the characteristics of his drink without adding anything!

Drinking a Shaka Beverage is unlike anything consumers have ever experienced before. If after agitation, the consumer simply drinks the beverage from the container, the different flavor globules will create explosions of flavors that can cause a “Flavor Shock” experience. Bursts of different flavors will explode in your mouth at various intensities and frequencies, depending on how much agitation was done.

Alternatively, the consumer may wish to drink out of a straw. After agitation, the straw can be moved around in the beverage and different flavors will be experience as the straw encounters the various flavor globules.

If no agitation is desired, the Strataform Flavors will stay relatively layered and the straw can be moved to each layer to experience that particular flavor.

Strataform Flavors will be packaged in flavor packets to be added to a Shaka Drink Base so the consumer will be able to select from many different Strataform Flavors. Consumers will be able to create a customized multiple flavored beverage of his or her own choosing!

Shaka Beverage Technology is truly exciting and unique in the Beverage Industry!

Children and young people are the largest consumers of milk in the world (see charts and reports in the attachments section). The Medical Community is very concerned about the growing epidemic of obesity and diabetes in children and young people. One of their major concerns is that children and young people don't drink enough milk. They all recommend that children (after the age of 2) and young people need to drink more fat free milk (see attachments section). But the problem is how do we get children and young people to drink more milk instead of other beverages? Shaka is new, fun, healthy, and exciting! So the new Shaka beverage Technology is the answer! Shaka is the fun incentive that will get children and young people to drink a lot more milk!

The extra calcium and protein in Shaka are some of the most important nutrients that children and young people need to develop in a healthy way. Older adults also need calcium and protein to maintain healthy bodies.

With the new Shaka Beverage Technology, Shaka milk drinks will be versatile and exciting enough to be very competitive with all other beverages.

We will license marketing rights to existing dairies.


IV. MARKET ANALYSIS

Our product is perfect for the dairy industry because the U.S. dairy industry is currently experiencing a decline in sales and is looking for new products to increase sales. Our Strataform flavored milk drinks (Shaka) will supply this new product perfectly. Children are the largest consumers of milk in the United States and, for children ages 2 – 11, 28% of the milk consumed is flavored. Older children and adults also drink flavored milk in percentages ranging from 17 – 10 percent (see charts in the Attachments section) (Fluid Milk Consumption in the United States, www.ars.usda.gov/SP2UserFiles/.../3_milk_consumption_0506.pdf, Accessed January 30, 2015). Children are inquisitive and like to play with their food. Shaka is designed to be played with! Shaka involves children in shaking and stirring the drink to their own personal liking! Kids love it! U.S. medical associations are promoting the consumption of milk by children and adults as important for better health. “The 2005 Dietary Guidelines for Americans (DGA) recommends 2 cups of low-fat or fat-free milk or equivalents (i.e., cheese, yogurt) daily for children aged 2 to 8 years, and 3 cups or equivalents daily for people aged 9 years and older because of milk’s important nutrient contributions to the diet (1). Flavored milk is a nutrient-rich beverage providing the same nine essential nutrients as unflavored milk…” (Flavored Milk in Perspective, http://www.udidaho.org/Schools/FlavoredMilk.aspx, referencing U.S. Department of Health and Human Services and U.S. Department of Agriculture. Dietary Guidelines for Americans, 2005. Washington, DC: US Government Printing Office, 2005, Accessed March 20, 2014). Shaka is the answer to the problem, which is, “how do we get kids to drink more milk?”

A report shows the size of the dairy market:
In 2011, total U.S. beverage milk sales were 53 billion pounds - about 6 billion gallons - the lowest level since 1984, according to U.S. Department of Agriculture figures released in August. Whole milk beverage sales in 2011 were less than half their level from the early 1980s, according to the Agriculture Department. (Milwaukee Wisconsin Journal Sentinel, September 3, 2012, U.S. Milk sales reach lowest level in decades, http://www.jsonline.com/business/us-milk-sales-reach-lowest-level-in-decades-4m6mnqa-168400516.html Accessed March 20, 2014)

Because children in the United States are the major consumers of milk and 28% of the milk they consume is flavored, there is an excellent potential for Shaka to increase the volume of milk consumed by children. This can be the way to stop the dramatic decline in milk consumption noted above.

A very important note is that because our patent is for stratified multiple flavored, drinks and not for the exact manner in which this is accomplished, there will be no competition in any of the beverage markets around the World! We have invented a completely new beverage technology!

V. MARKETING PLAN

We will be licensing the Shaka beverage technology to the dairy industry, and their expertise in marketing and manufacturing will be important to the success of the new Shaka milk drinks. We have talked with DMI (Dairy Management, Inc., the management organization for the American Dairy Association, Innovation Center for U.S. Dairy, National Dairy Council, and the U.S. Dairy Export Council) and we will work with DMI to gain access to nearly all of the dairies in the United States, and to the U.S. marketplace. Con Agra has also expressed interest in Shaka products.

Shaka Strataform Flavors© will be in flavor packets that can be added to beverages by the consumer. These packets will be displayed on retailer’s shelves, giving consumers a wide choice of flavors to be purchased as individual units. Giving consumers individual control over their own personal drink creations will drastically increase sales! (Coca Cola's new fountain machine allowing consumers to choose what additive to put in their coke instantly doubled coke's fountain sales and now Pepsi is doing the same.)


VI. COMPETITIVE ANALYSIS

The existing Dairy Markets have just a few flavored milks. Plain white milk, strawberry milk and chocolate milk are most common. So we feel that the competition will be almost non-existent. There is no Dairy Market or any other beverage market that has Multiple Stratified Flavored Drinks!

Another marketing advantage is that Shaka milk is fat-free milk that is protein and calcium fortified. Medical organizations have stated that children need to drink more fat-free milk. The protein and calcium fortification of Shaka Milk drinks makes them even better for both children and adults.

There is no competition for stratified, multiple flavored beverages (Shaka) because we own a completely new patent pending beverage technology. This is the case in all beverage markets!


VII. DEVELOPMENT PLAN

Product samples have been successfully developed in our labs (both dairy and non-dairy) and we will continue to develop additional flavors in all types of beverages with the help of existing experts in their particular beverage field. Marketing will begin with dairy beverages because of the established dairy organization and the special health needs that make Shaka dairy products super attractive. In this way we will utilize the expertise of the established dairy industry in marketing and development of further Shaka dairy products. Also, the existing dairy market has a very limited variety of milk flavors and no multi-flavored milk drinks. So with "Shaka" technology, in the dairy industry, there exists a rare opportunity for vast expansion of existing markets!

Our organizational structure will be Shaka Corporation as the licensor of the manufacturing and marketing rights that will be licensed to the individual industries, as necessary. Shaka will retain ownership of all patents. Licensing of the Shaka brand will outlive the life of the patents; therefore, Shaka Corporation will continue to receive income even after the patents expire.

Our ongoing monthly costs will be mostly administrative because the existing beverage industries will do most of the marketing and utilize their existing infra-structure. There will be initial costs associated with the development of the exact flavor formulations. In this way Shaka Corporation will be able to maintain quality standards for the Shaka brand products.

The money, will pay for:
1. Development of additional flavor formulations
2. Production of samples
3. Organization of licensee program
4. Travel expenses

Wa2do’s focus is connecting people with activities nearby. The content is based on a user's specific interests in their immediate location. Our goal is to replace the bulletin board and connect people through these activities.
There isn’t a universal solution to find activities based on an individual’s specific interests. Many activities or events get buried on a cluttered Facebook feed, constantly revolving Twitter feed, or buried on a overflowing bulletin board.
Our team has the unfair advantage of being included in the target market and having the skill set to solve the problem. There have been other apps or businesses who have attempted to solve this problem but many have failed. By understanding that people have multiple interests that may change based on time and location we can become the solution through our application. We have also established a network MVP testers and likely first customers including University of Northern Iowa Wellness and Recreation Center, Sidecar Coffee Shop, Cedar Valley Alliance, University of Northern Iowa John Pappajohn Entrepreneurial Center, Cedar Valley Open Coffee, The Core Comic Book Store, Waterloo Irishfest, Hancher Auditorium, Corallville Parks and Rec, City of Cedar Rapids Parks and Rec, Spicolis, Iowa City Children’s Museum, Waterloo Visitors Bureau, Cedar Falls Parks and Rec, and are in discussions with several others.
Market Opportunity
At Startup Weekend, our team interviewed a total of 125 people; 77 males and 48 females. 48% of the people we talked to were in the ages of 18-24, 26% 25-39, 18% 30-49, and 8% over the age of 50. 107 of the 125 people said that they would like to use a mobile app to find activities around them. Since then we have done 70 customer discovery interviews with event/venue promoters and 35 interviewed 35 18-26 year olds. All of these have resulted in positive feedback, suggesting the need to get more events/venues in front of 18-26 year olds.
In 2012, 7,070,345 moved to a different state. In that same year, 37,696,597 people moved to a different location within their original state. This presents an opportunity to help connect these people with activities around them. An example for the application would be the u