Using Social Media Contests Internally to Build Brand Awareness

I rarely care much about promoted tweets, but the latest I received via our @MyEntreNet account from @DaveKerpen moved me to write this short blog. Dave is CEO of Likeable.com. In an effort to grow Likeable, he devised the following experiment with his staff: Focusing on the value of thought leadership, I’ve decided to run a contest at our company on Twitter. Over the next 30 days, I’ve challenged our entire staff to tweet their way to more followers – sharing great links, articles and insights and engaging with the 200 million+ registered accounts on Twitter. As a Twitter Promoted Products beta partner, we also have access to Twitter’s Promoted Tweets and Promoted Accounts advertising platforms, and so I’ve given each full time staff person an equal ad budget as well, to use however they’d like to grow their follower count. From strategists to designers, planners to developers, everyone has an equal shot – even our I.T. guy. The winner on ... [More]