Green Traveler Study Illustrates some Interesting Trends

The second annual CMI Green Community Marketing, Inc. Green Traveler Report is out. The study outlines how different sustainability techniques have impacted green consumer travelers, sometimes also referred to as socially responsible, sustainable, or eco-conscious consumers. If your community or business is trying to reach these types of individuals, I would strongly recommend reading the full report. For those of you who have a passing interest in the topic, hopefully this blog entry will help you zero in on some of the highlights and give you ideas for potential business growth. Green consumers are continuing to become “greener”. Not only are their preferences for traveling and hospitality reflected in this change, but many green consumers reported an increase in participation in eco-friendly home activities: using public transportation to work, gardening, buying local and eating vegetarian all were cited (pg 5). This may be an emerging market to research for... [More]